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Details about Martin Spann

Homepage:http://www.en.ecm.bwl.uni-muenchen.de
Workplace:Fakultät für Betriebswirtschaft (Munich School of Management), Ludwig-Maximilians-Universität München (University of Munich), (more information at EDIRC)

Access statistics for papers by Martin Spann.

Last updated 2020-08-20. Update your information in the RePEc Author Service.

Short-id: psp124


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Working Papers

2019

  1. An Experimental Analysis of Overconfidence in Tariff Choice
    Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition Downloads

2017

  1. Behavioral Biases in Marketing
    Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition Downloads
    See also Journal Article in Journal of the Academy of Marketing Science (2020)
  2. Pay What You Want as a Pricing Model for Open Access Publishing?
    Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition Downloads View citations (1)

2015

  1. Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
    CEPR Discussion Papers, C.E.P.R. Discussion Papers Downloads View citations (4)
    See also Journal Article in Journal of Economic Behavior & Organization (2017)
  2. Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2014

  1. Business Models – an Information Systems Research Agenda
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (14)
  2. Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
  3. Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
    Also in Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) (2014)
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) (2014)
  4. Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
    CESifo Working Paper Series, CESifo Downloads View citations (21)
    Also in Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich (2012) Downloads View citations (7)
    Discussion Papers in Economics, University of Munich, Department of Economics (2012) Downloads View citations (2)

    See also Journal Article in Management Science (2015)

2013

  1. Social Commerce: A Contingency Framework for Assessing Marketing Potential
    Post-Print, HAL View citations (32)
    See also Journal Article in Journal of Interactive Marketing (2013)

2011

  1. Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (12)
  2. The Social Embeddedness of Decision Making: Opportunities and Challenges
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (6)

2006

  1. Institutional Forecasting: The Performance of Thin Virtual Stock Markets
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam Downloads

Journal Articles

2020

  1. An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
    Journal of Interactive Marketing, 2020, 50, (C), 81-99 Downloads
  2. Behavioral biases in marketing
    Journal of the Academy of Marketing Science, 2020, 48, (3), 449-477 Downloads View citations (2)
    See also Working Paper (2017)
  3. Monetizing Online Content: Digital Paywall Design and Configuration
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2020, 62, (3), 253-260 Downloads

2019

  1. How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses
    PLOS ONE, 2019, 14, (9), 1-17 Downloads
  2. Marketing analytics using anonymized and fragmented tracking data
    International Journal of Research in Marketing, 2019, 36, (1), 117-136 Downloads View citations (5)
  3. The impact of social media campaigns on the success of new product introductions
    Journal of Retailing and Consumer Services, 2019, 50, (C), 289-297 Downloads

2018

  1. Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
    Customer Needs and Solutions, 2018, 5, (1), 121-136 Downloads View citations (2)
  2. Pre-release consumer buzz
    Journal of the Academy of Marketing Science, 2018, 46, (2), 338-360 Downloads View citations (1)

2017

  1. Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
    Journal of Economic Behavior & Organization, 2017, 136, (C), 125-140 Downloads View citations (5)
    See also Working Paper (2015)

2016

  1. Mobile Advertising: A Framework and Research Agenda
    Journal of Interactive Marketing, 2016, 34, (C), 3-14 Downloads View citations (21)
  2. Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
    GfK Marketing Intelligence Review, 2016, 8, (2), 30-37 Downloads

2015

  1. Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
    Marketing Science, 2015, 34, (2), 297-299 Downloads
  2. Implications of minimum contract durations on customer retention
    Marketing Letters, 2015, 26, (4), 579-592 Downloads View citations (2)
  3. Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
    Management Science, 2015, 61, (6), 1217-1236 Downloads View citations (20)
    See also Working Paper (2014)
  4. Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
    Information Systems Research, 2015, 26, (4), 859-870 Downloads View citations (4)
  5. Skimming or Penetration? Strategic Dynamic Pricing for New Products
    Marketing Science, 2015, 34, (2), 235-249 Downloads View citations (6)

2014

  1. Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts
    Journal of Forecasting, 2014, 33, (2), 95-107 Downloads
  2. Business Models
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2014, 6, (1), 45-53 Downloads
  3. Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
    Journal of Interactive Marketing, 2014, 28, (1), 43-54 Downloads View citations (10)
  4. Relevance of actors in bridging positions for product-related information diffusion
    Journal of Business Research, 2014, 67, (8), 1630-1637 Downloads
  5. Sampling, discounts or pay-what-you-want: Two field experiments
    International Journal of Research in Marketing, 2014, 31, (3), 327-334 Downloads View citations (17)

2013

  1. Business and Information Systems Engineering and Marketing
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2013, 5, (3), 127-128 Downloads View citations (1)
  2. Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2013, 5, (3), 199-201 Downloads
  3. Social Commerce: A Contingency Framework for Assessing Marketing Potential
    Journal of Interactive Marketing, 2013, 27, (4), 311-323 Downloads View citations (32)
    See also Working Paper (2013)

2012

  1. Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
    Journal of Retailing, 2012, 88, (1), 131-144 Downloads View citations (11)
  2. Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings
    Interfaces, 2012, 42, (4), 329-338 Downloads View citations (7)
  3. To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
    Marketing Letters, 2012, 23, (3), 719-730 Downloads View citations (8)

2011

  1. BISE – Call for Papers Issue 3/2013
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2011, 3, (6), 399-404 Downloads
  2. Preference Markets in New Product Development
    GfK Marketing Intelligence Review, 2011, 3, (2), 16-25 Downloads

2010

  1. An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
    Journal of Interactive Marketing, 2010, 24, (4), 283-296 Downloads View citations (1)
  2. Kish: Where Customers Pay As They Wish
    Review of Marketing Science, 2010, 8, (2), 1-14 Downloads View citations (24)
  3. Optimal Reverse-Pricing Mechanisms
    Marketing Science, 2010, 29, (6), 1058-1070 Downloads View citations (12)

2009

  1. Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
    Journal of Forecasting, 2009, 28, (1), 55-72 Downloads View citations (34)

2008

  1. Event Studies in Real- and Play-Money Prediction Markets
    Journal of Prediction Markets, 2008, 2, (2), 53-70 Downloads View citations (7)
  2. The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
    Information Systems Research, 2008, 19, (3), 351-368 Downloads View citations (30)
  3. The effects of reference prices on bidding behavior in interactive pricing mechanisms
    Journal of Interactive Marketing, 2008, 22, (4), 2-18 Downloads View citations (14)

2003

  1. Internet-Based Virtual Stock Markets for Business Forecasting
    Management Science, 2003, 49, (10), 1310-1326 Downloads View citations (49)

1999

  1. The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
    European Journal of Operational Research, 1999, 118, (3), 450-463 Downloads View citations (4)
 
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