Details about Martin Spann
Access statistics for papers by Martin Spann.
Last updated 2020-08-20. Update your information in the RePEc Author Service.
Short-id: psp124
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Working Papers
2019
- An Experimental Analysis of Overconfidence in Tariff Choice
Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition
2017
- Behavioral Biases in Marketing
Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition 
See also Journal Article in Journal of the Academy of Marketing Science (2020)
- Pay What You Want as a Pricing Model for Open Access Publishing?
Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition View citations (1)
2015
- Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
CEPR Discussion Papers, C.E.P.R. Discussion Papers View citations (4)
See also Journal Article in Journal of Economic Behavior & Organization (2017)
- Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
2014
- Business Models – an Information Systems Research Agenda
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (14)
- Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
- Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
Also in Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) (2014) Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) (2014)
- Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
CESifo Working Paper Series, CESifo View citations (21)
Also in Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich (2012) View citations (7) Discussion Papers in Economics, University of Munich, Department of Economics (2012) View citations (2)
See also Journal Article in Management Science (2015)
2013
- Social Commerce: A Contingency Framework for Assessing Marketing Potential
Post-Print, HAL View citations (32)
See also Journal Article in Journal of Interactive Marketing (2013)
2011
- Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (12)
- The Social Embeddedness of Decision Making: Opportunities and Challenges
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (6)
2006
- Institutional Forecasting: The Performance of Thin Virtual Stock Markets
ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
Journal Articles
2020
- An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
Journal of Interactive Marketing, 2020, 50, (C), 81-99
- Behavioral biases in marketing
Journal of the Academy of Marketing Science, 2020, 48, (3), 449-477 View citations (2)
See also Working Paper (2017)
- Monetizing Online Content: Digital Paywall Design and Configuration
Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2020, 62, (3), 253-260
2019
- How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses
PLOS ONE, 2019, 14, (9), 1-17
- Marketing analytics using anonymized and fragmented tracking data
International Journal of Research in Marketing, 2019, 36, (1), 117-136 View citations (5)
- The impact of social media campaigns on the success of new product introductions
Journal of Retailing and Consumer Services, 2019, 50, (C), 289-297
2018
- Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Customer Needs and Solutions, 2018, 5, (1), 121-136 View citations (2)
- Pre-release consumer buzz
Journal of the Academy of Marketing Science, 2018, 46, (2), 338-360 View citations (1)
2017
- Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
Journal of Economic Behavior & Organization, 2017, 136, (C), 125-140 View citations (5)
See also Working Paper (2015)
2016
- Mobile Advertising: A Framework and Research Agenda
Journal of Interactive Marketing, 2016, 34, (C), 3-14 View citations (21)
- Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
GfK Marketing Intelligence Review, 2016, 8, (2), 30-37
2015
- Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
Marketing Science, 2015, 34, (2), 297-299
- Implications of minimum contract durations on customer retention
Marketing Letters, 2015, 26, (4), 579-592 View citations (2)
- Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Management Science, 2015, 61, (6), 1217-1236 View citations (20)
See also Working Paper (2014)
- Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
Information Systems Research, 2015, 26, (4), 859-870 View citations (4)
- Skimming or Penetration? Strategic Dynamic Pricing for New Products
Marketing Science, 2015, 34, (2), 235-249 View citations (6)
2014
- Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts
Journal of Forecasting, 2014, 33, (2), 95-107
- Business Models
Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2014, 6, (1), 45-53
- Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
Journal of Interactive Marketing, 2014, 28, (1), 43-54 View citations (10)
- Relevance of actors in bridging positions for product-related information diffusion
Journal of Business Research, 2014, 67, (8), 1630-1637
- Sampling, discounts or pay-what-you-want: Two field experiments
International Journal of Research in Marketing, 2014, 31, (3), 327-334 View citations (17)
2013
- Business and Information Systems Engineering and Marketing
Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2013, 5, (3), 127-128 View citations (1)
- Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”
Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2013, 5, (3), 199-201
- Social Commerce: A Contingency Framework for Assessing Marketing Potential
Journal of Interactive Marketing, 2013, 27, (4), 311-323 View citations (32)
See also Working Paper (2013)
2012
- Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
Journal of Retailing, 2012, 88, (1), 131-144 View citations (11)
- Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings
Interfaces, 2012, 42, (4), 329-338 View citations (7)
- To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
Marketing Letters, 2012, 23, (3), 719-730 View citations (8)
2011
- BISE – Call for Papers Issue 3/2013
Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2011, 3, (6), 399-404
- Preference Markets in New Product Development
GfK Marketing Intelligence Review, 2011, 3, (2), 16-25
2010
- An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
Journal of Interactive Marketing, 2010, 24, (4), 283-296 View citations (1)
- Kish: Where Customers Pay As They Wish
Review of Marketing Science, 2010, 8, (2), 1-14 View citations (24)
- Optimal Reverse-Pricing Mechanisms
Marketing Science, 2010, 29, (6), 1058-1070 View citations (12)
2009
- Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
Journal of Forecasting, 2009, 28, (1), 55-72 View citations (34)
2008
- Event Studies in Real- and Play-Money Prediction Markets
Journal of Prediction Markets, 2008, 2, (2), 53-70 View citations (7)
- The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
Information Systems Research, 2008, 19, (3), 351-368 View citations (30)
- The effects of reference prices on bidding behavior in interactive pricing mechanisms
Journal of Interactive Marketing, 2008, 22, (4), 2-18 View citations (14)
2003
- Internet-Based Virtual Stock Markets for Business Forecasting
Management Science, 2003, 49, (10), 1310-1326 View citations (49)
1999
- The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
European Journal of Operational Research, 1999, 118, (3), 450-463 View citations (4)
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