Details about Martin Spann

Access statistics for papers by Martin Spann.

Last updated 2020-08-20. Update your information in the RePEc Author Service.

Short-id: psp124

Working Papers

2019

1. An Experimental Analysis of Overconfidence in Tariff Choice
   Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition

2017

2. Behavioral Biases in Marketing
   Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition
   See also Journal Article in Journal of the Academy of Marketing Science (2020)
3. Pay What You Want as a Pricing Model for Open Access Publishing?
   Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition View citations (1)

2015

4. Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
   CEPR Discussion Papers, C.E.P.R. Discussion Papers View citations (4)
   See also Journal Article in Journal of Economic Behavior & Organization (2017)
5. Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2014

6. Business Models – an Information Systems Research Agenda
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (14)
7. Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
8. Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
   Also in Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) (2014)
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) (2014)
9. Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
   CESifo Working Paper Series, CESifo View citations (21)
   Also in Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich (2012) View citations (7)
   Discussion Papers in Economics, University of Munich, Department of Economics (2012) View citations (2)
   See also Journal Article in Management Science (2015)

2013

10. Social Commerce: A Contingency Framework for Assessing Marketing Potential
    Post-Print, HAL View citations (32)
    See also Journal Article in Journal of Interactive Marketing (2013)

2011

11. Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (12)
12. The Social Embeddedness of Decision Making: Opportunities and Challenges
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (6)

2006

13. Institutional Forecasting: The Performance of Thin Virtual Stock Markets
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Journal Articles

2020

1. An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
   Journal of Interactive Marketing, 2020, 50, (C), 81-99
2. Behavioral biases in marketing
   Journal of the Academy of Marketing Science, 2020, 48, (3), 449-477 View citations (2)
   See also Working Paper (2017)
3. Monetizing Online Content: Digital Paywall Design and Configuration
   Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2020, 62, (3), 253-260

2019

4. How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses
   PLOS ONE, 2019, 14, (9), 1-17
5. Marketing analytics using anonymized and fragmented tracking data
   International Journal of Research in Marketing, 2019, 36, (1), 117-136 View citations (5)
6. The impact of social media campaigns on the success of new product introductions
   Journal of Retailing and Consumer Services, 2019, 50, (C), 289-297

2018

7. Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
   Customer Needs and Solutions, 2018, 5, (1), 121-136 View citations (2)
8. Pre-release consumer buzz
   Journal of the Academy of Marketing Science, 2018, 46, (2), 338-360 View citations (1)

2017

9. Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
   Journal of Economic Behavior & Organization, 2017, 136, (C), 125-140 View citations (5)
   See also Working Paper (2015)

2016

10. Mobile Advertising: A Framework and Research Agenda
    Journal of Interactive Marketing, 2016, 34, (C), 3-14 View citations (21)
11. Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
    GfK Marketing Intelligence Review, 2016, 8, (2), 30-37

2015

12. Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
    Marketing Science, 2015, 34, (2), 297-299
13. Implications of minimum contract durations on customer retention
    Marketing Letters, 2015, 26, (4), 579-592 View citations (2)
14. Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
    Management Science, 2015, 61, (6), 1217-1236 View citations (20)
    See also Working Paper (2014)
15. Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
    Information Systems Research, 2015, 26, (4), 859-870 View citations (4)
16. Skimming or Penetration? Strategic Dynamic Pricing for New Products
    Marketing Science, 2015, 34, (2), 235-249 View citations (6)

2014

17. Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts
    Journal of Forecasting, 2014, 33, (2), 95-107
18. Business Models
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2014, 6, (1), 45-53
19. Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
    Journal of Interactive Marketing, 2014, 28, (1), 43-54 View citations (10)
20. Relevance of actors in bridging positions for product-related information diffusion
    Journal of Business Research, 2014, 67, (8), 1630-1637
21. Sampling, discounts or pay-what-you-want: Two field experiments
    International Journal of Research in Marketing, 2014, 31, (3), 327-334 View citations (17)

2013

22. Business and Information Systems Engineering and Marketing
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2013, 5, (3), 127-128 View citations (1)
23. Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2013, 5, (3), 199-201
24. Social Commerce: A Contingency Framework for Assessing Marketing Potential
    Journal of Interactive Marketing, 2013, 27, (4), 311-323 View citations (32)
    See also Working Paper (2013)

2012

25. Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
    Journal of Retailing, 2012, 88, (1), 131-144 View citations (11)
26. Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings
    Interfaces, 2012, 42, (4), 329-338 View citations (7)
27. To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
    Marketing Letters, 2012, 23, (3), 719-730 View citations (8)

2011

28. BISE – Call for Papers Issue 3/2013
    Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, 2011, 3, (6), 399-404
29. Preference Markets in New Product Development
    GfK Marketing Intelligence Review, 2011, 3, (2), 16-25

2010

30. An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
    Journal of Interactive Marketing, 2010, 24, (4), 283-296 View citations (1)
31. Kish: Where Customers Pay As They Wish
    Review of Marketing Science, 2010, 8, (2), 1-14 View citations (24)
32. Optimal Reverse-Pricing Mechanisms
    Marketing Science, 2010, 29, (6), 1058-1070 View citations (12)

2009

33. Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
    Journal of Forecasting, 2009, 28, (1), 55-72 View citations (34)

2008

34. Event Studies in Real- and Play-Money Prediction Markets
    Journal of Prediction Markets, 2008, 2, (2), 53-70 View citations (7)
35. The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
    Information Systems Research, 2008, 19, (3), 351-368 View citations (30)
36. The effects of reference prices on bidding behavior in interactive pricing mechanisms
    Journal of Interactive Marketing, 2008, 22, (4), 2-18 View citations (14)

2003

37. Internet-Based Virtual Stock Markets for Business Forecasting
    Management Science, 2003, 49, (10), 1310-1326 View citations (49)

1999

38. The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
    European Journal of Operational Research, 1999, 118, (3), 450-463 View citations (4)