Marketing Science

1982 - 2025

From INFORMS
Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 30, issue 6, 2011

Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics pp. 945-949

Brett Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé and Richard Staelin

Structural Workshop Paper --Descriptive, Structural, and Experimental Empirical Methods in Marketing Research pp. 950-964

Peter C. Reiss

Structural Workshop Paper --Data Selection and Procurement pp. 965-976

Carl F. Mela

Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing pp. 977-996

Pradeep Chintagunta and Harikesh Nair

Structural Workshop Paper --Estimating Discrete Games pp. 997-1010

Paul B. Ellickson and Sanjog Misra

Music Downloads and the Flip Side of Digital Rights Management pp. 1011-1027

Dinah A. Vernik, Devavrat Purohit and Preyas S. Desai

Noncompensatory Dyadic Choices pp. 1028-1047

Neeraj Arora, Ty Henderson and Qing Liu

Optimal Advertising When Envisioning a Product-Harm Crisis pp. 1048-1065

Olivier Rubel, Prasad A. Naik and Shuba Srinivasan

Competitive Strategy for Open Source Software pp. 1066-1078

Vineet Kumar, Brett Gordon and Kannan Srinivasan

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design pp. 1079-1097

Wesley Hartmann, Harikesh Nair and Sridhar Narayanan

Understanding Responses to Contradictory Information About Products pp. 1098-1114

Ajay Kalra, Shibo Li and Wei Zhang

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity pp. 1115-1122

Peter Ebbes, Dominik Papies and Harald J. van Heerde

Volume 30, issue 5, 2011

Firm Strategies in the "Mid Tail" of Platform-Based Retailing pp. 757-775

Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan

Competing for Low-End Markets pp. 776-788

Wilfred Amaldoss and Woochoel Shin

Zooming In on Paid Search Ads--A Consumer-Level Model Calibrated on Aggregated Data pp. 789-800

Oliver J. Rutz and Michael Trusov

Active Machine Learning for Consideration Heuristics pp. 801-819

Daria Dzyabura and John R. Hauser

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services pp. 820-836

Raghuram Iyengar, Kamel Jedidi, Skander Essegaier and Peter Danaher

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising pp. 837-850

Tat Y. Chan, Chunhua Wu and Ying Xie

Social Learning and Dynamic Pricing of Durable Goods pp. 851-865

Bing Jing

New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model pp. 866-880

Kinshuk Jerath, Peter S. Fader and Bruce G. S. Hardie

Modeling Customer Lifetimes with Multiple Causes of Churn pp. 881-902

Michael Braun and David A. Schweidel

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs pp. 903-923

Dominique Olié Lauga and Elie Ofek

Assessing the Effect of Marketing Investments in a Business Marketing Context pp. 924-940

V. Kumar, S. Sriram, Anita Luo and Pradeep Chintagunta

Volume 30, issue 4, 2011

Practice Prize Winner --Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities pp. 568-585

Marc Fischer, Sönke Albers, Nils Wagner and Monika Frie

Practice Prize Paper --Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways pp. 586-594

Peter Danaher, John H. Roberts, Ken Roberts and Alan Simpson

Practice Prize Paper --Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales pp. 595-603

V. Kumar and Denish Shah

Practice Prize Paper --Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression pp. 604-611

Thorsten Wiesel, Koen Pauwels and Joep Arts

A "Position Paradox" in Sponsored Search Auctions pp. 612-627

Kinshuk Jerath, Liye Ma, Young-Hoon Park and Kannan Srinivasan

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades pp. 628-645

Jan-Benedict E. M. Steenkamp and Eric (Er) Fang

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? pp. 646-665

Oliver J. Rutz, Michael Trusov and Randolph E. Bucklin

Uninformative Advertising as an Invitation to Search pp. 666-685

Dina Mayzlin and Jiwoong Shin

Testing Models of Strategic Behavior Characterized by Conditional Likelihoods pp. 686-701

Thomas Otter, Timothy J. Gilbride and Greg M. Allenby

A Dynamic Model of the Effect of Online Communications on Firm Sales pp. 702-716

Garrett P. Sonnier, Leigh McAlister and Oliver J. Rutz

No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models pp. 717-736

Yi Qian and Hui Xie

Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles pp. 737-752

Yuanchun Jiang, Jennifer Shang, Chris F. Kemerer and Yezheng Liu

Volume 30, issue 3, 2011

Online Display Advertising: Targeting and Obtrusiveness pp. 389-404

Avi Goldfarb and Catherine Tucker

Commentary--When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness pp. 405-408

Leonard M. Lodish and Americus Reed, II

Commentary--Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker pp. 409-412

Andrea M. Matwyshyn

Rejoinder--Implications of "Online Display Advertising: Targeting and Obtrusiveness" pp. 413-415

Avi Goldfarb and Catherine Tucker

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts pp. 416-429

Jan R. Landwehr, Aparna A. Labroo and Andreas Herrmann

The Seeds of Negativity: Knowledge and Money pp. 430-446

Mitchell J. Lovett and Ron Shachar

A Dynamic Model of Sponsored Search Advertising pp. 447-468

Song Yao and Carl F. Mela

A Regime-Switching Model of Cyclical Category Buying pp. 469-480

Sungho Park and Sachin Gupta

Multiple-Constraint Choice Models with Corner and Interior Solutions pp. 481-490

Takuya Satomura, Jaehwan Kim and Greg M. Allenby

Crisis and Consumption Smoothing pp. 491-512

Pushan Dutt and V. Padmanabhan

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes pp. 513-531

Michael Braun and Andre Bonfrer

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data pp. 532-549

Surendra N. Singh, Steve Hillmer and Ze Wang

Commentary--Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through pp. 550-561

Jason A. Duan, Leigh McAlister and Shameek Sinha

Focus on Authors pp. 562-564

Anonymous

Volume 30, issue 2, 2011

Opinion Leadership and Social Contagion in New Product Diffusion pp. 195-212

Raghuram Iyengar, Christophe Van den Bulte and Thomas W. Valente

Commentary--Contagion in Prescribing Behavior Among Networks of Doctors pp. 213-216

Nicholas A. Christakis and James H. Fowler

Commentary--Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion pp. 217-223

Sinan Aral

Commentary--Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion" pp. 224-229

David Godes

Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion pp. 230-232

Raghuram Iyengar, Christophe Van den Bulte and Thomas W. Valente

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models pp. 233-248

Christophe Van den Bulte and Raghuram Iyengar

Hybrid Advertising Auctions pp. 249-273

Yi Zhu and Kenneth Wilbur

The Evolution of Internal Market Structure pp. 274-289

Oliver J. Rutz and Garrett P. Sonnier

Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers pp. 290-304

Dmitry Shapiro

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality pp. 305-320

Nuno Camacho, Bas Donkers and Stefan Stremersch

Efficient Choice Designs for a Consider-Then-Choose Model pp. 321-338

Qing Liu and Neeraj Arora

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies pp. 339-354

Ashish Sood and Gerard J. Tellis

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage pp. 355-367

Anja Lambrecht, Katja Seim and Catherine Tucker

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism pp. 368-384

Vishal Narayan, Vithala R. Rao and Carolyne Saunders

Focus on Authors pp. 385-388

Anonymous

Volume 30, issue 1, 2011

Editorial--Marketing Science: Marketing and Science pp. 1-3

Preyas S. Desai

Modeling Multivariate Distributions Using Copulas: Applications in Marketing pp. 4-21

Peter Danaher and Michael Smith

Commentary--A Latent Variable Perspective of Copula Modeling pp. 22-24

Edward I. George and Shane T. Jensen

Rejoinder--Estimation Issues for Copulas Applied to Marketing Data pp. 25-28

Peter Danaher and Michael Smith

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures pp. 29-41

Weon Sang Yoo and Eunkyu Lee

"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers pp. 42-60

Elie Ofek, Zsolt Katona and Miklos Sarvary

Identifying Unmet Demand pp. 61-73

Sandeep R. Chandukala, Yancy D. Edwards and Greg M. Allenby

The Effect of Media Advertising on Brand Consideration and Choice pp. 74-91

Nobuhiko Terui, Masataka Ban and Greg M. Allenby

Brands: The Opiate of the Nonreligious Masses? pp. 92-110

Ron Shachar, Tulin Erdem, Keisha M. Cutright and Gavan J. Fitzsimons

The Design of Durable Goods pp. 111-122

Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya

Bayesian Analysis of Hierarchical Effects pp. 123-133

Sandeep R. Chandukala, Jeffrey P. Dotson, Jeff D. Brazell and Greg M. Allenby

Cross-Market Discounts pp. 134-148

Marcel Goi\'{c}, Kinshuk Jerath and Kannan Srinivasan

Preview Provision Under Competition pp. 149-169

Yi Xiang and David A. Soberman

The Perils of Behavior-Based Personalization pp. 170-186

Juanjuan Zhang

Focus on Authors pp. 187-190

Anonymous

2010 Guest Area Editors and Ad Hoc Reviewers pp. 191-194

Eric T. Bradlow (Editor)