Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Preyas S. Desai (), David Bell (), Gary Lilien () and David Soberman ()
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Preyas S. Desai: Fuqua School of Business, Duke University, Durham, North Carolina 27708
David Bell: The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104
Gary Lilien: Pennsylvania State University, University Park, Pennsylvania 16802
David Soberman: Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

Marketing Science, 2012, vol. 31, issue 1, 1-3

Abstract: No abstract available.

Date: 2012
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Citations: View citations in EconPapers (4)

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