Marketing Science

1982 - 2025

From INFORMS
Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

An Investigation into the Order of the Brand Choice Process pp. 267-287: Frank M. Bass, Moshe M. Givon, Manohar U. Kalwani, David Reibstein and Gordon P. Wright
Market Segmentation, Self-Selection, and Product Line Design pp. 288-307: K. Sridhar Moorthy
Toward a Methodology for Measuring Advertising Copy Effects pp. 308-326: Hubert Gatignon
Application of the “Defender” Consumer Model pp. 327-351: John Hauser and Steven P. Gaskin
Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity pp. 352-367: S. R. Dalal, J. C. Lee and D. J. Sabavala

An Empirical Comparison of Awareness Forecasting Models of New Product Introduction pp. 179-197: Vijay Mahajan, Eitan Muller and Subhash Sharma
Comments pp. 198-206: Anonymous
Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model pp. 207-226: Randall G. Chapman and Kristian S. Palda
A Normative Model of Consumer Information Processing pp. 227-246: Michael R. Hagerty and David A. Aaker
A Market Dynamics Model for New Industrial Products and Its Application pp. 247-265: Shmuel S. Oren and Michael H. Rothkopf

Testing Competitive Market Structures pp. 83-112: Glen L. Urban, Philip L. Johnson and John Hauser
An Audience Flow Model of Television Viewing Choice pp. 113-124: Roland T. Rust and Mark I. Alpert
A Comment pp. 125-126: Lewis G. Pringle
Response—On Establishing a Dialogue in Television Viewing Research pp. 126-127: Roland T. Rust and Mark I. Alpert
A Price Discrimination Theory of Coupons pp. 128-147: Chakravarthi Narasimhan
Optimal Pricing and Advertising Policies for New Product Oligopoly Models pp. 148-168: Gerald L. Thompson and Jinn-Tsair Teng
Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth pp. 169-178: George E. Monahan

Variety Seeking Through Brand Switching pp. 1-22: Moshe Givon
Assessing Validity and Test-Retest Reliability for “Pick of ” Data pp. 23-40: David C. Schmittlein
Targeting the Switchable Industrial Customer pp. 41-54: Dennis H. Gensch
An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing pp. 55-72: A. Charnes, W. W. Cooper, D. B. Learner and F. Y. Phillips
Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis pp. 73-82: Philippe Cattin and Girish Punj

Defensive Marketing Strategies pp. 319-360: John Hauser and Steven M. Shugan
A Model for Evaluating the Profitability of Coupon Promotions pp. 361-388: Scott A. Neslin and Robert W. Shoemaker
Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares pp. 389-405: Gordon G. Bechtel and James Wiley
Optimal Price Subsidy Policy for Accelerating the Diffusion Of Innovation pp. 407-420: Shlomo Kalish and Gary L. Lilien

A Logit Model of Brand Choice Calibrated on Scanner Data pp. 203-238: Peter M. Guadagni and John D. C. Little
Managing Channel Profits pp. 239-272: Abel P. Jeuland and Steven M. Shugan
A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance pp. 273-295: Christopher J. Easingwood, Vijay Mahajan and Eitan Muller
Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework pp. 297-317: Wilfried R. Vanhonacker

Recall, Recognition, and the Measurement of Memory for Print Advertisements pp. 95-134: Richard P. Bagozzi and Alvin J. Silk
Monopolist Pricing with Dynamic Demand and Production Cost pp. 135-159: Shlomo Kalish
An Industry Equilibrium Analysis of Downstream Vertical Integration pp. 161-191: Timothy W. McGuire and Richard Staelin
Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation pp. 193-202: Richard C. Morey and John M. McCann

Advertising and the Diffusion of New Products pp. 1-17: Dan Horsky and Leonard S. Simon
Formal Choice Models in Marketing pp. 19-56: Marcel L. Corstjens and David A. Gautschi
Assessing the Reliability of Psychographic Analyses pp. 57-73: Ian Fenwick, D. A. Schellinck and K. W. Kendall
Minimum Market Share pp. 75-93: Aneel Karnani

Three-Way Multivariate Conjoint Analysis pp. 323-350: Wayne S. DeSarbo, J. Douglas Carroll, Donald R. Lehmann and John O'Shaughnessy
Effects of Usage and Name on Perceptions of New Products pp. 351-370: William L. Moore and Donald R. Lehmann
Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations pp. 371-378: Frank M. Bass and Alain V. Bultez
Technical Note—The Effect of Grouping Continuous Variables on Correlation Coefficients pp. 379-389: Donald G. Morrison and Norman E. Toy

On the Reliability and Predictive Validity of Purchase Intention Measures pp. 243-286: Manohar U. Kalwani and Alvin J. Silk
Nonlinear Pricing in Markets with Interdependent Demand pp. 287-313: Shmuel S. Oren, Stephen A. Smith and Robert Wilson
Technical Note—Simplified Estimation Procedures for MCI Models pp. 314-322: Masao Nakanishi and Lee G. Cooper

Modelling Retail Customer Behavior at Merrill Lynch pp. 123-141: Donald G. Morrison, Richard D. H. Chen, Sandra L. Karpis and Kathryn E. A. Britney
Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response pp. 143-179: John Hauser and Kenneth J. Wisniewski
Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication pp. 181-204: John U. Farley, Donald R. Lehmann and Michael J. Ryan
A Model for the Analysis of Asymmetric Data in Marketing Research pp. 205-242: Richard A. Harshman, Paul E. Green, Yoram Wind and Margaret E. Lundy

News: A Decision-Oriented Model for New Product Analysis and Forecasting pp. 1-29: Lewis G. Pringle, R. Dale Wilson and Edward I. Brody
A Marketing Decision Support System for Retailers pp. 31-56: Leonard M. Lodish
Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance pp. 57-78: David C. Schmittlein and Vijay Mahajan
The Marketing Mix Decision Under Uncertainty pp. 79-92: Harsharanjeet S. Jagpal and Ivan E. Brick
A Descriptive Model of Consumer Information Search Behavior pp. 93-121: Robert J. Meyer