Commentary

Marshall G. Greenberg
Additional contact information
Marshall G. Greenberg: National Analysts, Division of Booz, Allen & Hamilton Inc.

Marketing Science, 1986, vol. 5, issue 4, 320-321

Abstract: Conjoint analysis has achieved widespread acceptance and use among applied market researchers as a tool for forecasting and diagnosing the market performance of new and existing products. Given our reliance on the procedure, those of us who use it are highly receptive to suggestions on how to increase its effectiveness. Hagerty's (Hagerty, M. R. 1986. The cost of simplifying preference models. 298–319.) paper offers us some provocative new ideas which should force any user of conjoint analysis to reflect upon the models he or she is using and to determine whether there is sufficient evidence to dictate a change.

Date: 1986
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mksc.5.4.320 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:5:y:1986:i:4:p:320-321

Access Statistics for this article

More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().