Technical Note—A Price Vector Model of Demand for Consumer Durables: Preliminary Developments

Russell S. Winer
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Russell S. Winer: Vanderbilt University

Marketing Science, 1985, vol. 4, issue 1, 74-90

Abstract: Although considerable research has been conducted on optimal pricing policies for manufacturers, relatively little work has been done on how price enters the consumer choice process. In this paper, a model is developed for durables purchasing which integrates both economic and behavioral research by specifying a vector of five price concepts which affect purchasing behavior. Of particular interest are variables relating to future price expectations. Due to data limitations, a revised model is estimated and the results provide preliminary support for the general model.

Keywords: pricing; durables; consumer demand; price expectations (search for similar items in EconPapers)
Date: 1985
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:4:y:1985:i:1:p:74-90

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