Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models

David B. MacKay and Joseph L. Zinnes
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David B. MacKay: Indiana University
Joseph L. Zinnes: University of Illinois

Marketing Science, 1986, vol. 5, issue 4, 348-349

Abstract: Authors' reply to comments (McMennamin, J. L. 1986. Commentary. 345 and Windal, P. 1986. Commentary. 346–347.) about their paper (MacKay, D. B., J. L. Zinnes. 1986. A probabilistic model for the multidimensional scaling of proximity and preference data. 325–344.).

Date: 1986
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