Reply—Reflections on the Cost of Simplifying Preference Models

Michael R. Hagerty
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Michael R. Hagerty: GTE Laboratories

Marketing Science, 1986, vol. 5, issue 4, 323-324

Abstract: Author's reply to comments by Johnson (Johnson, R. M. 1986. Commentary. 322.) and Greenberg (Greenberg, M. G. 1986. Commentary. 320–321.) about this paper (Hagerty, M. R. 1986. The cost of simplifying preference models. 298–319.).

Date: 1986
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