Marketing Science

1982 - 2025

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Volume 32, issue 6, 2013

The Dynamic Effects of Bundling as a Product Strategy pp. 827-859

Timothy Derdenger and Vineet Kumar

The Value of Reputation in an Online Freelance Marketplace pp. 860-891

Hema Yoganarasimhan

Correcting Audience Externalities in Television Advertising pp. 892-912

Kenneth Wilbur, Linli Xu and David Kempe

Invited Paper ---Learning Models: An Assessment of Progress, Challenges, and New Developments pp. 913-938

Andrew Ching, Tülin Erdem and Michael Keane

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products pp. 939-959

Zixia Cao and Alina Sorescu

Neighborhood Social Capital and Social Learning for Experience Attributes of Products pp. 960-976

Jae Young Lee and David R. Bell

Modeling Choice Interdependence in a Social Network pp. 977-997

Jing Wang, Anocha Aribarg and Yves F. Atchadé

Profit-Increasing Consumer Exit pp. 998-1008

Amit Pazgal, David Soberman and Raphael Thomadsen

Volume 32, issue 5, 2013

The Dynamic Advertising Effect of Collegiate Athletics pp. 679-698

Doug J. Chung

Optimizing Retail Assortments pp. 699-715

Robert P. Rooderkerk, Harald J. van Heerde and Tammo H. A. Bijmolt

Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior pp. 716-732

Ofer Mintz, Imran S. Currim and Ivan Jeliazkov

Pricing Prototypical Products pp. 733-752

Wilfred Amaldoss and Chuan He

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories pp. 753-767

Michael Braun and Wendy W. Moe

Favoring the Winner or Loser in Repeated Contests pp. 768-785

Robert Ridlon and Jiwoong Shin

Conspicuous Consumption and Dynamic Pricing pp. 786-804

Raghunath Singh Rao and Richard Schaefer

Co-Creation with Production Externalities pp. 805-820

Niladri B. Syam and Amit Pazgal

Commentary —On “Equilibrium Returns Policies in the Presence of Supplier Competition” pp. 821-823

Yongquan Lan, Yanzhi Li and Zhongsheng Hua

Volume 32, issue 4, 2013

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis pp. 533-553

Joachim Büschken, Thomas Otter and Greg M. Allenby

Complementary Goods: Creating, Capturing, and Competing for Value pp. 554-569

Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky

A Joint Model of Usage and Churn in Contractual Settings pp. 570-590

Eva Ascarza and Bruce G. S. Hardie

National Brand's Response to Store Brands: Throw In the Towel or Fight Back? pp. 591-608

Sherif Nasser, Danko Turcic and Chakravarthi Narasimhan

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets pp. 609-621

Pedro M. Gardete

Returns Policies Between Channel Partners for Durable Products pp. 622-643

Mehmet Gümüş, Saibal Ray and Shuya Yin

The Role of Search Engine Optimization in Search Marketing pp. 644-651

Ron Berman and Zsolt Katona

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction pp. 652-668

Zheyin (Jane) Gu and Yunchuan Liu

Product Differentiation and Collusion Sustainability When Collusion Is Costly pp. 669-674

Stefano Colombo

Call for Papers --- Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science pp. 678-678

Pradeep Chintagunta, Dominique Hanssens, John Hauser, Sinan Aral, Anand Bodapati, Eric Bradlow, Theodoros Evgeniou, David Godes, Dan Goldstein, P.K. Kannan, Peter Lenk, Rob McCulloch, Carl Mela, Oded Netzer, Koen Pauwels, Peter Rossi and Olivier Toubia

Volume 32, issue 3, 2013

Editorial ---Acknowledging 2012 Marketing Science Contributors pp. 365-367

Preyas S. Desai

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? pp. 368-392

Olivier Toubia and Andrew T. Stephen

Differentiate or Imitate? The Role of Context-Dependent Preferences pp. 393-410

Chakravarthi Narasimhan and Özge Turut

Multilateral Bargaining and Downstream Competition pp. 411-430

Liang Guo and Ganesh Iyer

When Do Markets Tip? A Cognitive Hierarchy Approach pp. 431-453

Tanjim Hossain and John Morgan

A Direct Utility Model for Asymmetric Complements pp. 454-470

Sanghak Lee, Jaehwan Kim and Greg M. Allenby

Incorporating Direct Marketing Activity into Latent Attrition Models pp. 471-487

David A. Schweidel and George Knox

Category Positioning and Store Choice: The Role of Destination Categories pp. 488-509

Richard A. Briesch, William R. Dillon and Edward J. Fox

Can Commonality Relieve Cannibalization in Product Line Design? pp. 510-521

Kilsun Kim, Dilip Chhajed and Yunchuan Liu

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability pp. 522-527

Ram Bala, Pradeep Bhardwaj and Yuxin Chen

Volume 32, issue 2, 2013

2011--2012 Gary L. Lilien ISMS-MSI Practice Prize Competition ---Special Section Introduction pp. 191-193

Russell S. Winer

Practice Prize Winner ---Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey pp. 194-212

V. Kumar, Vikram Bhaskaran, Rohan Mirchandani and Milap Shah

Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising pp. 213-220

Bernd Skiera and Nadia Abou Nabout

Practice Prize Paper ---Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System pp. 221-228

Ashish Sinha, Anna Sahgal and Sharat K. Mathur

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects pp. 229-245

Gary L. Lilien, John H. Roberts and Venkatesh Shankar

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis pp. 246-270

Upender Subramanian, Jagmohan S. Raju and Z. John Zhang

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls pp. 271-293

Kevin YC Chung, Timothy P. Derdenger and Kannan Srinivasan

Advertising and Consumers' Communications pp. 294-309

Dmitri Kuksov, Ron Shachar and Kangkang Wang

Media Multiplexing Behavior: Implications for Targeting and Media Planning pp. 310-324

Chen Lin, Sriram Venkataraman and Sandy D. Jap

Expected Firm Altruism, Quality Provision, and Brand Extensions pp. 325-341

Julio Rotemberg

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty pp. 342-355

Elie Ofek and Özge Turut

Volume 32, issue 1, 2013

Invited Paper --A Keyword History of Marketing Science pp. 8-18

Carl F. Mela, Jason Roos and Yiting Deng

Advertising Effects in Presidential Elections pp. 19-35

Brett Gordon and Wesley R. Hartmann

The Benefit of Uniform Price for Branded Variants pp. 36-50

Yuxin Chen and Haitao Cui

A Model of the "It" Products in Fashion pp. 51-69

Dmitri Kuksov and Kangkang Wang

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings pp. 70-88

Alok R. Saboo and Rajdeep Grewal

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space pp. 89-110

Stefan Stremersch, Vardit Landsman and Sriram Venkataraman

How to Price Discriminate When Tariff Size Matters pp. 111-126

Adib Bagh and Hemant K. Bhargava

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions pp. 127-152

Csilla Horváth and Dennis Fok

Modeling Consumer Learning from Online Product Reviews pp. 153-169

Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao

Successive Sample Selection and Its Relevance for Management Decisions pp. 170-185

Stephan Wachtel and Thomas Otter