Marketing Science

1982 - 2025

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The Choice Theory Approach to Market Research pp. 275-297: Daniel McFadden
The Cost of Simplifying Preference Models pp. 298-319: Michael R. Hagerty
Commentary pp. 320-321: Marshall G. Greenberg
Commentary pp. 322-322: Richard M. Johnson
Reply—Reflections on the Cost of Simplifying Preference Models pp. 323-324: Michael R. Hagerty
A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data pp. 325-344: David B. MacKay and Joseph L. Zinnes
Commentary pp. 345-345: John L. McMennamin
Commentary pp. 346-347: Pierre Windal
Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models pp. 348-349: David B. MacKay and Joseph L. Zinnes
Discrete Attribute Models of Brand Switching pp. 350-371: J. Wesley Hutchinson
Forecasting New Product Sales from Likelihood of Purchase Ratings pp. 372-384: William J. Infosino
Commentary pp. 385-386: Donald G. Morrison
Commentary pp. 387-388: Robert W. Pratt, Jr.
Reply pp. 389-390: William J. Infosino
Technical Note—Price as an Aspect of Choice in EBA pp. 391-402: John Rotondo

Salesforce Compensation Plans in Environments with Asymmetric Information pp. 179-198: Rajiv Lal and Richard Staelin
An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences pp. 199-218: Wagner A. Kamakura and Rajendra K. Srivastava
A Multivariate Polya Model of Brand Choice and Purchase Incidence pp. 219-244: Udo Wagner and Alfred Taudes
Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice pp. 245-259: Joseph O. Eastlack, Jr. and Ambar G. Rao
Technical Note—Aggregating Individual Purchases to the Household Level pp. 260-268: Barbara E. Kahn, Donald G. Morrison and Gordon P. Wright
Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship pp. 269-272: Charles B. Weinberg and Doyle L. Weiss
Comment—On the Awareness Effects of Mere Distribution pp. 273-273: Roger M. Heeler

Advertising Pulsing Policies for Generating Awareness for New Products pp. 89-106: Vijay Mahajan and Eitan Muller
Comments pp. 107-108: John D. C. Little
Comments pp. 109-109: Hugh A. Zielske
Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products pp. 110-111: Vijay Mahajan and Eitan Muller
A Nested Logit Model of Space and Water Heat System Choice pp. 112-124: Jeffrey A. Dubin
Estimating Continuous Time Advertising-Sales Models pp. 125-142: Ram C. Rao
Arts Plan: Implementation, Evolution, and Usage pp. 143-158: Charles B. Weinberg
Technical Note—Delegating Pricing Responsibility to the Salesforce pp. 159-168: Rajiv Lal
Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models pp. 169-178: V. Srinivasan and Charlotte H. Mason

A Constrained Unfolding Methodology for Product Positioning pp. 1-19: Wayne DeSarbo and Vithala R. Rao
The Impact of Competitive Entry in a Developing Market Upon Dynamic Pricing Strategies pp. 20-36: Jehoshua Eliashberg and Abel P. Jeuland
Modeling Choice Strategies for Noncomparable Alternatives pp. 37-54: Michael D. Johnson
Profitable Pricing When Market Segments Overlap pp. 55-69: Eitan Gerstner and Duncan Holthausen
New Product Pricing in Quality Sensitive Markets pp. 70-87: Stephen A. Smith

Salesforce Compensation Plans: An Agency Theoretic Perspective pp. 267-291: Amiya K. Basu, Rajiv Lal, V. Srinivasan and Richard Staelin
A Study of Productivity Changes in Food Retailing pp. 292-311: Brian T. Ratchford and James R. Brown
A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures pp. 312-335: Rajiv Grover and William R. Dillon
Optimal Dynamic Pricing For Expanding Networks pp. 336-351: Anirudh Dhebar and Shmuel S. Oren
The Navy Enlistment Marketing Experiment pp. 352-374: Vincent P. Carroll, Ambar G. Rao, Hau L. Lee, Arthur Shapiro and Barry L. Bayus

A New Class of Market Share Models pp. 177-198: Richard R. Batsell and John C. Polking
Mental Accounting and Consumer Choice pp. 199-214: Richard Thaler
Nonisomorphism, Shadow Features and Imputed Preferences pp. 215-233: Morris B. Holbrook, William L. Moore, Gary N. Dodgen and William J. Havlena
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis pp. 234-254: Erin Anderson
Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases pp. 255-266: David C. Schmittlein, Albert C. Bemmaor and Donald G. Morrison

Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing pp. 93-109: Bruce S. Buchanan and Donald G. Morrison
Competition and Cooperation in Marketing Channel Choice: Theory and Application pp. 110-129: Anne T. Coughlan
Cross-Cultural Marketing Negotiations: A Laboratory Experiment pp. 130-146: John L. Graham
Consumer Promotions and the Acceleration of Product Purchases pp. 147-165: Scott A. Neslin, Caroline Henderson and John Quelch
Optimal Pricing and Return Policies for Perishable Commodities pp. 166-176: Barry Alan Pasternack

Models and Heuristics for Product Line Selection pp. 1-19: Paul E. Green and Abba M. Krieger
A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models pp. 20-40: Roland T. Rust and David C. Schmittlein
A Multiattribute Model of Consumer Choice During Product Learning pp. 41-61: Robert J. Meyer and Arvind Sathi
Generalizing the Rasch Model for Consumer Rating Scales pp. 62-73: Gordon G. Bechtel
Technical Note—A Price Vector Model of Demand for Consumer Durables: Preliminary Developments pp. 74-90: Russell S. Winer