The Rotterdam Demand Model and its Application in Marketing

Kenneth Clements and Eliyathamby Selvanathan

Marketing Science, 1988, vol. 7, issue 1, 60-75

Abstract: This paper shows how the system-wide approach to demand analysis can be utilized in marketing. In the context of the Rotterdam model, we describe how the approach can be applied to narrowly defined groups of goods (such as beer, wine and spirits) to estimate income and price elasticities of demand. The paper also provides extensions to deal with advertising and introduces a new way of identifying market structure.

Keywords: consumer demand; advertising; market structure (search for similar items in EconPapers)
Date: 1988
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Citations: View citations in EconPapers (12)

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Working Paper: The Rotterdam Demand Model and Its Application in Marketing (1987)
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:7:y:1988:i:1:p:60-75

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