Reply

William L. Moore and Russell S. Winer
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William L. Moore: University of Utah
Russell S. Winer: Vanderbilt University

Marketing Science, 1987, vol. 6, issue 1, 46-47

Abstract: Reply to the commentary (Ries, P. N. 1987. Commentary. 44–45.) to authors' paper Moore, W. L., R. S. Winer. 1987. A panel-data based method for merging joint space and market response function estimation. 25–42.

Date: 1987
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