Reply

Robert C. Blattberg
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Robert C. Blattberg: University of Chicago

Marketing Science, 1987, vol. 6, issue 2, 154-155

Abstract: Author's reply to comments by Kruger (Kruger, M. W. 1987. Commentary—Steps toward mastering trade promotions. 147–149.) and Struse (Struse, III, R. W. 1987. Commentary—Approaches to promotion evaluation: A practitioner's viewpoint. 150–151.).

Date: 1987
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