Comment—Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models

Naresh K. Malhotra
Additional contact information
Naresh K. Malhotra: Georgia Institute of Technology

Marketing Science, 1987, vol. 6, issue 1, 98-99

Abstract: Comment to Gensch, D. H. 1984. Targeting the switchable industrial customer. (Winter) 41–54.

Date: 1987
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mksc.6.1.98 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:6:y:1987:i:1:p:98-99

Access Statistics for this article

More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().