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V. Kasturi Rangan
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V. Kasturi Rangan: Harvard University

Marketing Science, 1987, vol. 6, issue 2, 179-181

Abstract: Reply to commentaries (Blitzer, H. L. 1987. Commentary. 175–176 and Koon, R. E. 1987. Commentary. 177–178.) to author's paper (Rangan, V. K. 1987. The channel design decision: A model and an application. 156–174.).

Date: 1987
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