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D. Sudharshan, Jerrold H. May and Allan D. Shocker
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D. Sudharshan: University of Illinois
Jerrold H. May: University of Pittsburgh
Allan D. Shocker: University of Washington

Marketing Science, 1987, vol. 6, issue 2, 206-207

Abstract: Reply to commentaries (Dodson, J. A., J. B. Brodsky. 1987. Commentary. 202–203 and Johnson, R. M. 1987. Commentary. 204–205.) to authors' paper (Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. 182–201.).

Date: 1987
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