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William T. Robinson
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William T. Robinson: University of Rochester

Marketing Science, 1988, vol. 7, issue 4, 391-392

Abstract: Author's reply to commentaries (Frey, J. B. 1988. Commentary on “Marketing mix reactions to entry.” 386–387, Gaskin, S. P. 1988. Commentary on “Marketing mix reactions to entry.” 388–389, and Mehrotra, S. 1988. Commentary on “Marketing mix reactions to entry.” 390.) on his paper (Robinson, W. T. 1988. Marketing mix reactions to entry. 368–385.).

Date: 1988
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