Commentary

Paul N. Ries
Additional contact information
Paul N. Ries: Procter and Gamble

Marketing Science, 1987, vol. 6, issue 1, 44-45

Abstract: Commentary about the article Moore, W. L., R. S. Winer. 1987. A panel-data based method for merging joint space and market response function estimation. 25–42.

Date: 1987
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mksc.6.1.44 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:6:y:1987:i:1:p:44-45

Access Statistics for this article

More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().