Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments

Dennis H. Gensch
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Dennis H. Gensch: University of Wisconsin, Milwaukee

Marketing Science, 1987, vol. 6, issue 1, 100-100

Abstract: Author's response to the comment Malhotra, N. K. 1987. Testing the homogeneity of segments for estimating disaggregate choice models. 98–99.

Date: 1987
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