Marketing Science

1982 - 2025

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Optimal Pricing Strategies for New Products in Dynamic Oligopolies pp. 315-334: Engelbert Dockner and Steffen Jørgensen
Strategic Decentralization in Channels pp. 335-355: K. Sridhar Moorthy
Dynamic Advertising Strategies of Competing Durable Good Producers pp. 356-367: Dan Horsky and Karl Mate
Marketing Mix Reactions to Entry pp. 368-385: William T. Robinson
Commentary on “Marketing Mix Reactions to Entry” pp. 386-387: John B. Frey
Commentary on “Marketing Mix Reactions to Entry” pp. 388-389: Steven P. Gaskin
Commentary on “Marketing Mix Reactions to Entry” pp. 390-390: Sunil Mehrotra
Reply pp. 391-392: William T. Robinson
Modeling Asymmetric Competition pp. 393-412: Gregory S. Carpenter, Lee G. Cooper, Dominique M. Hanssens and David F. Midgley

SH.A.R.P.: Shelf Allocation for Retailers' Profit pp. 211-231: Alain Bultez and Philippe Naert
A Flexible Class of Discrete Choice Models pp. 232-251: S. R. Dalal and Roger Klein
Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior pp. 252-270: Gary J. Russell
Conjoint Analysis Reliability: Empirical Findings pp. 271-286: David Reibstein, John E. G. Bateson and William Boulding
A Model for Customer Complaint Management pp. 287-298: Claes Fornell and Birger Wernerfelt
Note—Consumer Store Choice and Choice Set Definition pp. 299-310: A. Stewart Fotheringham
Microcomputers in Marketing—Review of INDUSTRAT pp. 311-314: Stevan M. Shugan

Positioning and Pricing a Product Line pp. 107-125: Gregory Dobson and Shlomo Kalish
An Integer Programming Approach to the Optimal Product Line Selection Problem pp. 126-140: Richard D. McBride and Fred S. Zufryden
Product and Price Competition in a Duopoly pp. 141-168: K. Sridhar Moorthy
Invariant Estimators for Market Share Systems and their Finite Sample Behavior pp. 169-186: Kenneth M. Gaver, Dan Horsky and Chakravarthi Narasimhan
Optimal Price and Advertising Policy for a Convenience Goods Retailer pp. 187-201: Gustav Feichtinger, Alfred Luhmer and Gerhard Sorger
Note—Channel of Distribution Profits When Channel Members Form Conjectures pp. 202-210: Abel P. Jeuland and Steven M. Shugan

A Model of Brand Choice and Purchase Quantity Price Sensitivities pp. 1-20: Lakshman Krishnamurthi and S. P. Raj
Choice Map: Inferring a Product-Market Map from Panel Data pp. 21-40: Terry Elrod
Removing Heterogeneity Bias from Logit Model Estimation pp. 41-59: J. Morgan Jones and Jane T. Landwehr
The Rotterdam Demand Model and its Application in Marketing pp. 60-75: Kenneth Clements and Eliyathamby Selvanathan
Note—Competitive Price and Positioning Strategies pp. 76-91: John Hauser
Technical Note—Existence and Uniqueness of Price Equilibria in Defender pp. 92-93: John Hauser and Birger Wernerfelt
Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal pp. 94-98: Daniel J. Howard and Alan G. Sawyer
Reply pp. 99-102: Richard P. Bagozzi and Alvin J. Silk
Reply To: Managing Channel Profits: Comment pp. 103-106: Abel P. Jeuland and Steven M. Shugan

A Friction Model for Describing and Forecasting Price Changes pp. 299-319: Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel, Jerry Wind and Richard Colombo
Does it Pay to Change Your Company's Name? A Stock Market Perspective pp. 320-335: Dan Horsky and Patrick Swyngedouw
The Equity Estimator for Marketing Research pp. 336-357: Lakshman Krishnamurthi and Arvind Rangaswamy
Loss Leader Pricing and Rain Check Policy pp. 358-374: James D. Hess and Eitan Gerstner
Comment—Managing Channel Profits: Comment pp. 375-379: K. Sridhar Moorthy

A Two-Stage Disaggregate Attribute Choice Model pp. 223-239: Dennis H. Gensch
Competitive Price and Quality Under Asymmetric Information pp. 240-253: Gerard J. Tellis and Birger Wernerfelt
Cross-Sectional Estimation in Marketing: Direct Versus Reverse Regression pp. 254-267: Wilfried R. Vanhonacker and Diana Day
The Coase Theorem and Suboptimization in Marketing Channels pp. 268-285: Seth Norton
Note—Sampling Properties of Rate Questions with Implications for Survey Research pp. 286-298: Bruce Buchanan and Donald G. Morrison

Promoter: An Automated Promotion Evaluation System pp. 101-123: Magid M. Abraham and Leonard M. Lodish
Modelling the Effectiveness and Profitability of Trade Promotions pp. 124-146: Robert C. Blattberg and Alan Levin
Commentary—Steps Toward Mastering Trade Promotions pp. 147-149: Michael W. Kruger
Commentary—Approaches to Promotion Evaluation: A Practitioner's Viewpoint pp. 150-151: Rudolph W. Struse, III
Reply pp. 152-153: Magid Abraham and Leonard Lodish
Reply pp. 154-155: Robert C. Blattberg
The Channel Design Decision: A Model and an Application pp. 156-174: V. Kasturi Rangan
Commentary pp. 175-176: Herbert L. Blitzer
Commentary pp. 177-178: Richard E. Koon
Reply pp. 179-181: V. Kasturi Rangan
A Simulation Comparison of Methods for New Product Location pp. 182-201: D. Sudharshan, Jerrold H. May and Allan D. Shocker
Commentary pp. 202-203: Joe A. Dodson and John B. Brodsky
Commentary pp. 204-205: Richard M. Johnson
Reply pp. 206-207: D. Sudharshan, Jerrold H. May and Allan D. Shocker
Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure pp. 208-221: Gregory S. Carpenter

Quantity Discounts: Managerial Issues and Research Opportunities pp. 1-22: Robert J. Dolan
Commentary pp. 23-23: John B. Frey
Reply pp. 24-24: Robert J. Dolan
A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation pp. 25-42: William L. Moore and Russell S. Winer
Commentary pp. 43-43: Donald G. Dietrich
Commentary pp. 44-45: Paul N. Ries
Reply pp. 46-47: William L. Moore and Russell S. Winer
A Model of Balanced Choice Behavior pp. 48-65: James M. Lattin
An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis pp. 66-81: Kohsuke Ogawa
Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data pp. 82-97: Thomas P. Novak and Charles Stangor
Comment—Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models pp. 98-99: Naresh K. Malhotra
Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments pp. 100-100: Dennis H. Gensch