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Richard A. Colombo and Donald G. Morrison
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Richard A. Colombo: New York University
Donald G. Morrison: University of California at Los Angeles

Marketing Science, 1989, vol. 8, issue 1, 106-106

Abstract: Authors' reply to commentaries Bordley (Bordley, R. F. 1989. Relaxing the loyalty condition in the Colombo/Morrison model. 100–103.) and Greene (Greene, J. D. 1989. Commentary on “A brand switching model with implications for marketing strategies.” 104–105.).

Date: 1989
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