Market Incumbency and Technological Inertia

Pankaj Ghemawat
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Pankaj Ghemawat: Harvard Business School

Marketing Science, 1991, vol. 10, issue 2, 161-171

Abstract: This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.

Keywords: new products; competitive strategy (search for similar items in EconPapers)
Date: 1991
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Citations: View citations in EconPapers (58)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:10:y:1991:i:2:p:161-171

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