Commentary on “A Brand Switching Model with Implications for Marketing Strategies”

Jerome D. Greene
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Jerome D. Greene: MarketMath, Inc.

Marketing Science, 1989, vol. 8, issue 1, 104-105

Abstract: Commentary on Colombo, R. A., D. G. Morrison. 1989. A brand switching model with implications for marketing strategies. 1.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:8:y:1989:i:1:p:104-105

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