Marketing Science

1982 - 2025

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Volume 27, issue 6, 2008

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models pp. 949-960

Sandy D. Jap and Prasad A. Naik

The Role of Targeted Communication and Contagion in Product Adoption pp. 961-976

Puneet Manchanda, Ying Xie and Nara Youn

Behavior-Based Discrimination: Is It a Winning Play, and If So, When? pp. 977-994

Amit Pazgal and David Soberman

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis pp. 995-1011

Timothy J. Gilbride, Peter J. Lenk and Jeff D. Brazell

Sale or Lease? Durable-Goods Monopoly with Network Effects pp. 1012-1019

Hung-Ken Chien and C. Y. Cyrus Chu

Pricing and Market Concentration in Oligopoly Markets pp. 1020-1035

Vishal Singh and Ting Zhu

Building Brands pp. 1036-1054

M. Berk Ataman, Carl F. Mela and Harald J. van Heerde

The Dissociation Between Monetary Assessment and Predicted Utility pp. 1055-1064

On Amir, Dan Ariely and Ziv Carmon

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements pp. 1065-1082

Erjen van Nierop, Dennis Fok and Philip Hans Franses

Biases in Valuation vs. Usage of Innovative Product Features pp. 1083-1096

Robert J. Meyer, Shenghui Zhao and Jin K. Han

Modeling DVD Preorder and Sales: An Optimal Stopping Approach pp. 1097-1110

Sam K. Hui, Jehoshua Eliashberg and Edward I. George

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality pp. 1111-1125

Tulin Erdem, Michael Keane and Baohong Sun

—Structural Demand Estimation with Varying Product Availability pp. 1126-1131

Hernán A. Bruno and Naufel J. Vilcassim

Focus on Authors pp. 1132-1136

Anonymous

Volume 27, issue 5, 2008

Class Pricing pp. 755-763

Birger Wernerfelt

Network Formation and the Structure of the Commercial World Wide Web pp. 764-778

Zsolt Katona and Miklos Sarvary

A Price Discrimination Model of Trade Promotions pp. 779-795

Haitao Cui, Jagmohan S. Raju and Z. John Zhang

Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions? pp. 796-810

Marshall Freimer and Dan Horsky

Supermarket Pricing Strategies pp. 811-828

Paul Ellickson and Sanjog Misra

A Bivariate Timing Model of Customer Acquisition and Retention pp. 829-843

David A. Schweidel, Peter S. Fader and Eric T. Bradlow

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? pp. 844-860

Deepa Chandrasekaran and Gerard J. Tellis

Online Auction Demand pp. 861-885

Song Yao and Carl F. Mela

Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance pp. 886-902

Rajdeep Grewal, Murali Chandrashekaran and F. Robert Dwyer

—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance pp. 903-921

Wilfred Amaldoss, James R. Bettman and John W. Payne

—Competitive Brand Salience pp. 922-931

Ralf van der Lans, Rik Pieters and Michel Wedel

—Trading Up: A Strategic Analysis of Reference Group Effects pp. 932-942

Wilfred Amaldoss and Sanjay Jain

Focus on Authors pp. 943-947

Anonymous

Volume 27, issue 4, 2008

—Maximizing Impact via Database Submissions pp. 541-541

Eric T. Bradlow

2006 ISMS Practice Prize Competition—Special Section Introduction pp. 542-544

John H. Roberts and Gary L. Lilien

—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions pp. 545-566

Jorge Silva-Risso and Irina Ionova

—: A Multicategory Brand Equity Model and Its Application at Allstate pp. 567-584

Venkatesh Shankar, Pablo Azar and Matthew Fuller

—The Power of CLV: Managing Customer Lifetime Value at IBM pp. 585-599

V. Kumar, Rajkumar Venkatesan, Tim Bohling and Denise Beckmann

—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool pp. 600-609

Martin Natter, Andreas Mild, Udo Wagner and Alfred Taudes

Digital Piracy: A Competitive Analysis pp. 610-626

Sanjay Jain

How Complex Do Movie Channel Contracts Need to Be? pp. 627-641

Sumit Raut, Sanjeev Swami, Eunkyu Lee and Charles B. Weinberg

Information Sharing in a Channel with Partially Informed Retailers pp. 642-658

Esther Gal-Or, Tansev Geylani and Anthony Dukes

Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters pp. 659-673

Norris I. Bruce

Probabilistic Goods: A Creative Way of Selling Products and Services pp. 674-690

Scott Fay and Jinhong Xie

Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method pp. 691-698

Joo Heon Park and Douglas L. MacLachlan

Disentangling Pioneering Cost Advantages and Disadvantages pp. 699-716

William Boulding and Markus Christen

—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival pp. 717-729

Dmitri G. Markovitch and Peter N. Golder

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty pp. 730-744

Tansev Geylani, J. Jeffrey Inman and Frenkel Ter Hofstede

—The IRI Marketing Data Set pp. 745-748

Bart J. Bronnenberg, Michael W. Kruger and Carl F. Mela

Focus on Authors pp. 749-754

Anonymous

Volume 27, issue 3, 2008

—The Scientific Process at Its Best pp. 323-323

Eric T. Bradlow

Cross-Brand Pass-Through in Supermarket Pricing pp. 324-333

Jean-Pierre Dubé and Sachin Gupta

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions pp. 334-355

Nitin Mehta, Xinlei Chen and Om Narasimhan

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets pp. 356-378

Kenneth Wilbur

What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World pp. 379-397

Niladri Syam, Partha Krishnamurthy and James D. Hess

Assessing the Consequences of a Channel Switch pp. 398-416

Xinlei Chen, George John and Om Narasimhan

Category Pricing with State-Dependent Utility pp. 417-429

Jean-Pierre Dubé, Günter J. Hitsch, Peter Rossi and Maria Ana Vitorino

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty pp. 430-442

Vikas Mittal, Lawrence Feick and Feisal Murshed

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids pp. 443-460

Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh and Gary L. Lilien

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market pp. 461-473

Gérard P. Cachon, Christian Terwiesch and Yi Xu

—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit pp. 474-491

Anocha Aribarg and Neeraj Arora

—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes pp. 492-500

Eric T. Anderson and Duncan I. Simester

—Optimal Mechanism for Selling a Set of Commonly Ranked Objects pp. 501-512

Juan Feng

—Vertical Information Sharing in a Volatile Market pp. 513-530

Chuan He, Johan Marklund and Thomas Vossen

—Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego pp. 531-532

Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil and Tor Andreassen

—Can Behavioral WOM Measures Provide Insight into the Net Promoter © Concept of Customer Loyalty? pp. 533-534

Neil A. Morgan and Lopo L. Rego

Focus on Authors pp. 535-540

Anonymous

Volume 27, issue 2, 2008

The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance pp. 147-167

James G. Maxham, III, Richard G. Netemeyer and Donald R. Lichtenstein

Signaling Quality Through Specialization pp. 168-184

Ajay Kalra and Shibo Li

A Hidden Markov Model of Customer Relationship Dynamics pp. 185-204

Oded Netzer, James M. Lattin and V. Srinivasan

Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial? pp. 205-224

Joachim Vosgerau, Erin Anderson and William T. Ross, Jr.

Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions pp. 225-235

Rakesh Niraj, V. Padmanabhan and P. B. Seetharaman

Research Note—Attention Arousal Through Price Partitioning pp. 236-246

Marco Bertini and Luc Wathieu

Research Note—Channel Structure with Knowledge Spillovers pp. 247-261

Sudheer Gupta

Research Note—Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies pp. 262-282

Aradhna Krishna and Utku Unver

Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels pp. 283-299

Junhong Chu, Pradeep Chintagunta and Javier Cebollada

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models pp. 300-307

Thomas Steenburgh

Focus on Authors pp. 308-311

Anonymous

2006-2007 Guest Area Editors and Ad Hoc Reviewers pp. 312-321

Anonymous

Volume 27, issue 1, 2008

Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now pp. 1-3

Arvind Rangaswamy, James J. Cochran, Tulin Erdem, John Hauser and Robert J. Meyer

Editorial—Enticing and Publishing the Home Run Paper pp. 4-6

Eric T. Bradlow

Editorial—Database Submissions pp. 7-8

Steven M. Shugan and Eric T. Bradlow

Editorial—Introduction to the Special Classics Issue pp. 9-11

Steven M. Shugan

Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure pp. 12-14

Richard Thaler

Mental Accounting and Consumer Choice pp. 15-25

Richard Thaler

Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective pp. 26-28

Peter M. Guadagni and John D. C. Little

A Logit Model of Brand Choice Calibrated on Scanner Data pp. 29-48

Peter M. Guadagni and John D. C. Little

Commentary—Managing Channel Profits pp. 49-51

Abel P. Jeuland and Steven M. Shugan

Managing Channel Profits pp. 52-69

Abel P. Jeuland and Steven M. Shugan

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis pp. 70-84

Erin Anderson

Commentary—Defensive Marketing Strategies pp. 85-87

John Hauser and Steven M. Shugan

Defensive Marketing Strategies pp. 88-110

John Hauser and Steven M. Shugan

Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later pp. 111-114

Richard Staelin

An Industry Equilibrium Analysis of Downstream Vertical Integration pp. 115-130

Timothy W. McGuire and Richard Staelin

Commentary—Optimal Pricing and Return Policies for Perishable Commodities pp. 131-132

Barry Alan Pasternack

Optimal Pricing and Return Policies for Perishable Commodities pp. 133-140

Barry Alan Pasternack

Focus on Authors pp. 141-145

Anonymous