—Special Issue of on User-Generated Content (UGC)

Peter S. Fader () and Russell S. Winer ()
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Peter S. Fader: The Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104-6340
Russell S. Winer: Stern School of Business, New York University, New York, New York 10012-1126

Marketing Science, 2009, vol. 28, issue 6, 1167-1167

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Date: 2009
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