—Special Section Introduction

John H. Roberts () and Gary L. Lilien ()
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John H. Roberts: University of New South Wales, Kensington, Sydney, New South Wales 2052, Australia, and London Business School, London NW1 4SA, United Kingdom
Gary L. Lilien: Smeal College of Business, The Pennsylvania State University, University Park, Pennsylvania 16802

Marketing Science, 2009, vol. 28, issue 4, 617-619

Abstract: We introduce the work of the finalists in the 2007 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces. The winner, describing a collaboration between National Academies Press and a team based at the University of Maryland, involves a sequenced program of research to calibrate price sensitivity of digital media. The other two finalists address a model to optimize the distribution of used cars geographically depending on local conditions, and a model to use price and distribution strategies to improve product profitability of P&G's heavy-duty detergent brands in India.

Keywords: marketing organization; resource allocation; pricing; field experiments (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:28:y:2009:i:4:p:617-619

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