Marketing Science

1982 - 2025

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Volume 40, issue 6, 2021

Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb pp. 1013-1029

Andrey Fradkin, Elena Grewal and David Holtz

Informational and Noninformational Advertising Content pp. 1030-1058

Yi-Lin Tsai and Elisabeth Honka

Modeling Dynamic User Interests: A Neural Matrix Factorization Approach pp. 1059-1080

Paramveer S. Dhillon and Sinan Aral

“Meet Me Halfway”: The Costs and Benefits of Bargaining pp. 1081-1105

Xu Zhang, Puneet Manchanda and Junhong Chu

Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity pp. 1106-1122

Laura J. Kornish and Sharaya M. Jones

Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households pp. 1123-1146

Chen Lin, Yuxin Chen, Jeongwen Chiang and Yufei Zhang

Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter pp. 1147-1168

Federico Rossi and Gaia Rubera

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales pp. 1169-1198

Ali Goli and Pradeep Chintagunta

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior pp. 1199-1213

Davide Proserpio, Isamar Troncoso and Francesca Valsesia

Volume 40, issue 5, 2021

Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb pp. 813-820

Shunyuan Zhang, Nitin Mehta, Param Vir Singh and Kannan Srinivasan

Digitization and Flexibility: Evidence from the South Korean Movie Market pp. 821-843

Joonhyuk Yang, Eric T. Anderson and Brett R. Gordon

Understanding Large-Scale Dynamic Purchase Behavior pp. 844-870

Bruno Jacobs, Dennis Fok and Bas Donkers

Estimation of Preference Heterogeneity in Markets with Costly Search pp. 871-899

Ilya Morozov, Stephan Seiler, Xiaojing Dong and Liwen Hou

Targeted Advertising and Consumer Inference pp. 900-922

Jiwoong Shin and Jungju Yu

Competitive Advertising on Brand Search: Traffic Stealing and Click Quality pp. 923-945

Andrey Simonov and Shawndra Hill

Internalization of Advertising Services: Testing a Theory of the Firm pp. 946-963

Birger Wernerfelt, Alvin Silk and Shuyi Yu

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform pp. 964-984

Shijie Lu, Dai Yao, Xingyu Chen and Rajdeep Grewal

The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews pp. 985-1004

Dinesh Puranam, Vrinda Kadiyali and Vishal Narayan

Volume 40, issue 4, 2021

Scalable Optimal Online Auctions pp. 593-618

Dominic Coey, Bradley Larsen, Kane Sweeney and Caio Waisman

Price Salience and Product Choice pp. 619-636

Tom Blake, Sarah Moshary, Kane Sweeney and Steve Tadelis

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares pp. 637-660

Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo

The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment pp. 661-684

Jian Jia, Ginger Zhe Jin and Liad Wagman

Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry pp. 685-707

Xiaolin Li, Chenxi Liao and Ying Xie

The Effect of Individual Online Reviews on Purchase Likelihood pp. 708-730

Prasad Vana and Anja Lambrecht

Do “Made in USA” Claims Matter? pp. 731-764

Xinyao Kong and Anita Rao

Low-Price Guarantees in a Dual Channel of Distribution pp. 765-782

Juncai Jiang and Chuan He

The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis pp. 783-809

Patrick Bachmann, Markus Meierer and Jeffrey Näf

Volume 40, issue 3, 2021

A Theoretical Analysis of the Lean Start-up Method pp. 395-412

Onesun Steve Yoo, Tingliang Huang and Kenan Arifoğlu

Endogenous Evaluation and Sequential Search pp. 413-427

Liang Guo

A Dynamic Model of Optimal Retargeting pp. 428-458

J. Miguel Villas-Boas and Yunfei (Jesse) Yao

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis pp. 459-480

Daniel Minh McCarthy and Elliot Shin Oblander

The Fateful First Consumer Review pp. 481-507

Sungsik Park, Woochoel Shin and Jinhong Xie

Can Non-tiered Customer Loyalty Programs Be Profitable? pp. 508-526

Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya and Raphael Thomadsen

Media Platforms’ Content Provision Strategies and Sources of Profits pp. 527-547

Wilfred Amaldoss, Jinzhao Du and Woochoel Shin

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment pp. 548-568

Shijie Lu, Koushyar Rajavi and Isaac Dinner

Pricing Under Dynamic Competition When Loyal Consumers Stockpile pp. 569-588

Manish Gangwar, Nanda Kumar and Ram C. Rao

Volume 39, issue 2, 2020

Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments pp. 285-295

Qiang Zhang, Wenbo Wang and Yuxin Chen

Volume 39, issue 1, 2020

Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending pp. 117–133

Wooyong Jo, Sarang Sunder, Jeonghye Choi and Minakshi Trivedi

What Do News Aggregators Do? Evidence from Google News in Spain and Germany pp. 134–167

Joan Calzada and Ricard Gil

Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior pp. 168–187

Devesh Raval

Consumer Reactions to Drip Pricing pp. 188–210

Shelle Santana, Steven K. Dallas and Vicki G. Morwitz

Yale School of Management, Yale University, New Haven, Connecticut 06520 pp. 1–4

Avi Goldfarb, Ginger Jin and K. Sudhir

Consumer Protection on Kickstarter pp. 211–233

Daniel Blaseg, Christian Schulze and Bernd Skiera

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia pp. 234–252

André Bonfrer, Pradeep Chintagunta, John H. Roberts and David Corkindale

Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare pp. 253–280

Marco J. W. Kotschedoff and Max J. Pachali

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? pp. 33–51

Garrett A. Johnson, Scott K. Shriver and Shaoyin Du

Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry pp. 52–70

Ali Umut Guler, Kanishka Misra and Vishal Singh

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search pp. 5–32

Navdeep S. Sahni and Harikesh Nair

Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets pp. 71–91

Yan Lu, Debanjan Mitra, David Musto and Sugata Ray

Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection pp. 92–116

Matthias Hunold, Reinhold Kesler and Ulrich Laitenberger