Marketing Science

1982 - 2025

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Volume 29, issue 6, 2010

Editorial--It's Never Good-bye to Marketing Science pp. 963-963

Eric T. Bradlow

The Sealed-Bid Abstraction in Online Auctions pp. 964-987

Robert Zeithammer and Christopher Adams

Commentary--Bidders' Experience and Learning in Online Auctions: Issues and Implications pp. 988-993

Kannan Srinivasan and Xin Wang

Commentary--Do Bids Equal Values on eBay? pp. 994-997

Ali Hortacsu and Eric Nielsen

Rejoinder--Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction pp. 998-1000

Robert Zeithammer and Christopher Adams

Online Demand Under Limited Consumer Search pp. 1001-1023

Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg

Estimating Cannibalization Rates for Pioneering Innovations pp. 1024-1039

Harald J. van Heerde, Shuba Srinivasan and Marnik G. Dekimpe

The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling pp. 1040-1057

Scott Fay and Jinhong Xie

Optimal Reverse-Pricing Mechanisms pp. 1058-1070

Martin Spann, Robert Zeithammer and Gerald Häubl

Optimal Reverse Channel Structure for Consumer Product Returns pp. 1071-1085

Jeffrey D. Shulman, Anne T. Coughlan and R. Canan Savaskan

Customer-Base Analysis in a Discrete-Time Noncontractual Setting pp. 1086-1108

Peter S. Fader, Bruce G. S. Hardie and Jen Shang

The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange pp. 1109-1124

Qiong Wang, Ujwal Kayande and Sandy Jap

The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets pp. 1125-1137

Zach Zhizhong Zhou and Kevin Xiaoguo Zhu

Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy pp. 1138-1151

Brett Danaher, Samita Dhanasobhon, Michael Smith and Rahul Telang

Search and Choice in Online Consumer Auctions pp. 1152-1164

Ernan Haruvy and Peter Popkowski Leszczyc

Statement from the Editor Regarding "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model" pp. 1165-1165

Steven M. Shugan

Volume 29, issue 5, 2010

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing pp. 783-804

Thales S. Teixeira, Michel Wedel and Rik Pieters

Growing Two-Sided Networks by Advertising the User Base: A Field Experiment pp. 805-814

Catherine Tucker and Juanjuan Zhang

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales pp. 815-827

Jonah Berger, Alan T. Sorensen and Scott J. Rasmussen

Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation pp. 828-845

Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra and Charles Lindsey

Equilibrium Returns Policies in the Presence of Supplier Competition pp. 846-857

Subhajyoti Bandyopadhyay and Anand A. Paul

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets pp. 858-879

Minha Hwang, Bart J. Bronnenberg and Raphael Thomadsen

Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation pp. 880-894

Ying Liu, Sudha Ram, Robert F. Lusch and Michael Brusco

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance pp. 895-908

Jeffrey P. Dotson and Greg M. Allenby

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability pp. 909-924

Ricardo Montoya, Oded Netzer and Kamel Jedidi

Pricing, Frills, and Customer Ratings pp. 925-943

Dmitri Kuksov and Ying Xie

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets pp. 944-957

Pradeep Chintagunta, Shyam Gopinath and Sriram Venkataraman

Focus on Authors pp. 958-961

Anonymous

Volume 29, issue 4, 2010

Demand Estimation with Social Interactions and the Implications for Targeted Marketing pp. 585-601

Wesley R. Hartmann

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? pp. 602-623

Sha Yang and Anindya Ghose

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions pp. 624-638

Subramanian Balachander, Bikram Ghosh and Axel Stock

Advertising Effectiveness, Digital Video Recorders, and Product Market Competition pp. 639-649

Bikram Ghosh and Axel Stock

Limited Memory, Categorization, and Competition pp. 650-670

Yuxin Chen, Ganesh Iyer and Amit Pazgal

A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? pp. 671-689

Jiwoong Shin and K. Sudhir

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service pp. 690-700

Sungjoon Nam, Puneet Manchanda and Pradeep Chintagunta

Complementarities and the Demand for Home Broadband Internet Services pp. 701-720

Hongju Liu, Pradeep Chintagunta and Ting Zhu

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions pp. 721-737

Rutger D. van Oest, Harald J. van Heerde and Marnik G. Dekimpe

An Empirical Investigation of Private Label Supply by National Label Producers pp. 738-755

Xinlei Chen, Om Narasimhan, George John and Tirtha Dhar

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation pp. 756-769

René Algesheimer, Sharad Borle, Utpal M. Dholakia and Siddharth S. Singh

For a Few Cents More: Why Supersize Unhealthy Food? pp. 770-778

Paul Dobson and Eitan Gerstner

Focus on Authors pp. 779-782

Anonymous

Volume 29, issue 3, 2010

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity pp. 393-421

Denzil Fiebig, Michael Keane, Jordan Louviere and Nada Wasi

Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis pp. 422-437

Nitin Mehta, Xinlei Chen and Om Narasimhan

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search pp. 438-455

Gerald Häubl, Benedict Dellaert and Bas Donkers

Intra- and Interformat Competition Among Discounters and Supermarkets pp. 456-473

Kathleen Cleeren, Frank Verboven, Marnik G. Dekimpe and Katrijn Gielens

The Length of Product Line in Distribution Channels pp. 474-482

Yunchuan Liu and Haitao Cui

Information Acquisition and Sharing in a Vertical Relationship pp. 483-506

Liang Guo and Ganesh Iyer

When More Alternatives Lead to Less Choice pp. 507-524

Dmitri Kuksov and J. Miguel Villas-Boas

Modeling the Underreporting Bias in Panel Survey Data pp. 525-539

Sha Yang, Yi Zhao and Ravi Dhar

Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications pp. 540-560

Shuya Yin, Saibal Ray, Haresh Gurnani and Animesh Animesh

Database Submission—The Evolving Social Network of Marketing Scholars pp. 561-567

Jacob Goldenberg, Barak Libai, Eitan Muller and Stefan Stremersch

Research Note—Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets pp. 568-579

Natasha Zhang Foutz and Wolfgang Jank

Focus on Authors pp. 580-584

Anonymous

Volume 29, issue 2, 2010

The Race for Sponsored Links: Bidding Patterns for Search Advertising pp. 199-215

Zsolt Katona and Miklos Sarvary

Tipping and Concentration in Markets with Indirect Network Effects pp. 216-249

Jean-Pierre H. Dubé, Günter J. Hitsch and Pradeep Chintagunta

Channel Pass-Through of Trade Promotions pp. 250-267

Vincent Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen and Lakshman Krishnamurthi

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry pp. 268-290

Meghan R. Busse, Duncan I. Simester and Florian Zettelmeyer

Investigating Consumer Purchase Behavior in Related Technology Product Categories pp. 291-314

S. Sriram, Pradeep Chintagunta and Manoj K. Agarwal

The Sound of Silence: Observational Learning in the U.S. Kidney Market pp. 315-335

Juanjuan Zhang

Optimal Internet Media Selection pp. 336-347

Peter Danaher, Janghyuk Lee and Laoucine Kerbache

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth pp. 348-365

Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg and Berend Wierenga

Retail Competition and the Dynamics of Demand for Tied Goods pp. 366-386

Wesley R. Hartmann and Harikesh Nair

Focus on Authors pp. 387-390

Anonymous

Call for Nominations pp. 391-391

Anonymous

Volume 29, issue 1, 2010

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test pp. 1-17

Linda Court Salisbury and Fred M. Feinberg

—Discussion of “Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test” pp. 18-22

Jordan Louviere and Joffre Swait

—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice pp. 23-31

J. Wesley Hutchinson, Gal Zauberman and Robert Meyer

—Temporal Stochastic Inflation in Choice-Based Research pp. 32-39

Linda Court Salisbury and Fred M. Feinberg

A Model for Trade-Up and Change in Considered Brands pp. 40-56

Greg M. Allenby, Mark J. Garratt and Peter Rossi

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel pp. 57-74

Michaela Draganska, Daniel Klapper and Sofia Villas-Boas

Uncertainty, Risk Aversion, and WTA vs. WTP pp. 75-84

Erica Mina Okada

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity pp. 85-93

Peter S. Fader and Bruce G. S. Hardie

In-Store Media and Distribution Channel Coordination pp. 94-107

Anthony Dukes and Yunchuan Liu

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives pp. 108-121

Laura J. Kornish and Qiuping Li

Information Provision in a Vertically Differentiated Competitive Marketplace pp. 122-138

Dmitri Kuksov and Yuanfang Lin

Predicting Joint Choice Using Individual Data pp. 139-157

Anocha Aribarg, Neeraj Arora and Moon Young Kang

“Call for Prices”: Strategic Implications of Raising Consumers' Costs pp. 158-174

Preyas S. Desai, Anand Krishnamoorthy and Preethika Sainam

The Price Precision Effect: Evidence from Laboratory and Market Data pp. 175-190

Manoj Thomas, Daniel H. Simon and Vrinda Kadiyali

Focus on Authors pp. 191-194

Anonymous

2009 Ad Hoc Reviewers pp. 195-198

Anonymous