—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

John Gittins ()
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John Gittins: Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom

Marketing Science, 2009, vol. 28, issue 2, 225-225

Abstract: These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.

Keywords: website morphing; Gittins index (search for similar items in EconPapers)
Date: 2009
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