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Joseph O. Eastlack, Jr. and Ambar G. Rao
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Joseph O. Eastlack, Jr.: Saint Joseph's University
Ambar G. Rao: New York University

Marketing Science, 1989, vol. 8, issue 1, 76-77

Abstract: Dodson (Dodson, J. 1989. Commentary on “Conducting advertising experiments in the real world: The Campbell Soup Company experience”. 72–73.) and McNiven (McNiven, M. A. 1989. Commentary on “Advertising experiments at the Campbell Soup Company”. 74–75.) have raised several interesting questions regarding our work. In this response, we would like to clarify some of the underlying issues.

Date: 1989
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