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Paul Farris, James Olver and Cornelis De Kluyver
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Paul Farris: University of Virginia
James Olver: College of William and Mary
Cornelis De Kluyver: CRESAP

Marketing Science, 1989, vol. 8, issue 2, 131-132

Abstract: Reply of the authors of Farris, P., J. Olver, C. De Kluyver. 1989. The relationship between distribution and market share. 107–128 to commentaries Hughes, D. A. 1989. Commentary. 128 and Kruger, M. W., J. Dennerlein, A. Power. 1989. Commentary—Deciphering distribution effects. 129–130.

Date: 1989
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