Commentary

Robert W. Pratt, Jr.
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Robert W. Pratt, Jr.: Avon Products, Inc.

Marketing Science, 1986, vol. 5, issue 4, 387-388

Abstract: Commentary to Infosino's paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. 372–384.).

Date: 1986
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