Reply

William J. Infosino
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William J. Infosino: AT&T Bell Laboratories

Marketing Science, 1986, vol. 5, issue 4, 389-390

Abstract: Author's reply to comments (Morrison, D. G. 1986. Commentary. 385–386 and Pratt, R. W., Jr. 1986. Commentary. 387–388.) about his paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. 372–384.).

Date: 1986
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