An Application of a Product Positioning Model to Pharmaceutical Products

Paul E. Green and Abba M. Krieger
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Paul E. Green: The Wharton School, University of Pennsylvania
Abba M. Krieger: The Wharton School, University of Pennsylvania

Marketing Science, 1992, vol. 11, issue 2, 117-132

Abstract: This paper describes a case application of SIMOPT, a product positioning model and decision support system.

Keywords: product positioning; conjoint analysis; market segmentation (search for similar items in EconPapers)
Date: 1992
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:11:y:1992:i:2:p:117-132

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