Erratum

Anonymous

Marketing Science, 2005, vol. 24, issue 3, 523-523

Abstract: The corrected version of Table 2 “Empirical Results“ (Gerard J. Tellis, Fred S. Zufryden. 1995. Tackling the retailer decision maze: Which brands to discount, how much, when and why? (3, Part 1 of 2) 271–279 ) is reprinted below.

Keywords: erratum; retail; discounted brands (search for similar items in EconPapers)
Date: 2005
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