The 2004 ISMS Practice Prize Competition

Gary L. Lilien

Marketing Science, 2005, vol. 24, issue 3, 310-312

Abstract: The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Keywords: marketing science practice; sales territory design; sales forecasting; optimal product mix; advertising models (search for similar items in EconPapers)
Date: 2005
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