Special Section Introduction by the ISMS Practice Prize Competition Chairman

Gary L. Lilien ()
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Gary L. Lilien: Smeal College of Business, Pennsylvania State University, 402B Business Administration Building, University Park, Pennsylvania 16802

Marketing Science, 2004, vol. 23, issue 2, 180-191

Abstract: In 2003 the INFORMS Society for Marketing Science (ISMS) introduce and conducted its inaugural Practice Prize Competition. The reports and papers that follow are the finalists from that competition, representing the best examples of rigor plus relevance that our profession produces.

Keywords: marketing science practice; database marketing; diffusion; prelaunch forecasting; market entry; defensive strategy; segmentation (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:23:y:2004:i:2:p:180-191

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