—Discussion of “Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test”

Jordan Louviere () and Joffre Swait
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Jordan Louviere: Centre for the Study of Choice (CenSoC), Faculty of Business, University of Technology, Sydney, Broadway, New South Wales 2007, Australia

Marketing Science, 2010, vol. 29, issue 1, 18-22

Abstract: We discuss the Salisbury and Feinberg paper [Salisbury, L. C., F. M. Feinberg. 2010. Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test. (1) 1–17], setting their contribution in the historical context of the wider literature on the role of error variability in discrete choice models. We discuss the seminal nature of their contribution and suggest that the paper should be required reading for current and future Ph.D. students.

Keywords: choice models; stochastic utility; variance (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:29:y:2010:i:1:p:18-22

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