—Special Section Introduction: The 2005 ISMS Practice Prize Competition

Gary L. Lilien ()
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Gary L. Lilien: Department of Marketing, The Pennsylvania State University, University Park, Pennsylvania 16802, and Chair, 2005 ISMS Practice Prize Competition

Marketing Science, 2007, vol. 26, issue 4, 550-552

Abstract: We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Keywords: marketing science practice; customer lifetime value; optimal pricing; promotion planning; one-to-one marketing (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:26:y:2007:i:4:p:550-552

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