Editorial—Introduction to the Special Classics Issue

Steven M. Shugan ()
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Steven M. Shugan: Warrington College of Business, University of Florida, Gainesville, Florida 32611

Marketing Science, 2008, vol. 27, issue 1, 9-11

Abstract: This special classics edition of presents seven of our early, most highly rated articles according to the Social Sciences Citation Index® (developed by the Institute of Scientific Information), published before widespread library subscriptions to and before formal and systematic inclusion in the SSCI index. This issue includes Thaler (1985), Guadagni and Little (1983), Jeuland and Shugan (1983), Anderson (1985), Hauser and Shugan (1983), McGuire and Staelin (1983), and Pasternack (1985). Among other benefits, these articles should now enjoy widespread library access, inclusion in numerous databases, availability in electronically searchable format, and formal inclusion in citation services. This introduction to the special issue also summarizes some findings from our all-time most highly cited articles in Google Scholar: Thaler (1985), Anderson and Sullivan (1993), Anderson and Weitz (1989), Guadagni and Little (1983), Griffin and Hauser (1993), Jeuland and Shugan (1983), Novak et al. (2000), Bolton (1998), Anderson (1985), and Pasternack (1985). Finally, it summarizes articles excelling on citations per year: Acquisti and Varian (2005) and Lynch and Ariely (2000). The best is yet to come.

Keywords: classic articles; greatest hits; most-cited articles; highest impact; mental accounting; scanner data; channel strategy; defensive strategy; transaction cost analysis; competitive channel strategy; return policies (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:27:y:2008:i:1:p:9-11

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