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Arvind Rangaswamy (),
James J. Cochran (),
Tulin Erdem (),
John Hauser and
Robert J. Meyer ()
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Arvind Rangaswamy: Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802
James J. Cochran: Department of Marketing and Analysis, Louisiana Tech University, Ruston, Louisiana 71272
Robert J. Meyer: The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Marketing Science, 2008, vol. 27, issue 1, 1-3
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Date: 2008
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