Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Richard Staelin ()
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Richard Staelin: Fuqua School of Business, Duke University, Durham, North Carolina 27706

Marketing Science, 2008, vol. 27, issue 1, 111-114

Abstract: The goal of this brief note is to provide the reader with an appreciation of how this paper was initially conceived, to state what I think are the paper's key insights, and to outline a few of the many challenges and opportunities that still exist in studying channel management issues.

Date: 2008
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:27:y:2008:i:1:p:111-114

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