Editorial: A Discussion of Bait and Switch

Richard Staelin
Additional contact information
Richard Staelin: The Fuqua School of Business, Duke University, Durham, North Carolina 27708-0120

Marketing Science, 1998, vol. 17, issue 3, 271-272

Abstract: One of the major responsibilities of the Editor and the Area Editor is to decide on the appropriateness of a submitted paper. As stated in prior editorials (Staelin 1996, 1997), four major criteria are used in making this determination: (1) Will the paper be of interest to our readers? (2) Is it readable? (3) Is it not wrong? (4) Does it make a contribution to the field? Assuming the determination is positive, it is the job of the Editor, with the help of the review team, to specify a course of action that he believes will lead to a publishable paper. What then leads the review team to encourage the publishing of three papers that directly comment on each other's work and, in the process, alter the existing practice of this journal?

Keywords: Modeling; Editorial Guidelines (search for similar items in EconPapers)
Date: 1998
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://dx.doi.org/10.1287/mksc.17.3.271 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:17:y:1998:i:3:p:271-272

Access Statistics for this article

More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().