Direct Estimation of Batsell and Polking's Model

Sang-June Park and Minhi Hahn
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Sang-June Park: Graduate School of Management, Korea Advanced Institute of Science and Technology, Cheongryang, P.O. Box 201, Seoul 130-650, Korea
Minhi Hahn: Graduate School of Management, Korea Advanced Institute of Science and Technology, Cheongryang, P.O. Box 201, Seoul 130-650, Korea

Marketing Science, 1998, vol. 17, issue 2, 170-178

Abstract: Batsell and Polking (1985) developed one of the important choice models that address the problem of independence from irrelevant alternatives. In this note, we propose an estimation method that directly estimates Batsell and Polking's model. Compared to the indirect estimation method suggested by Batsell and Polking, the direct method is simpler, making the BP model more accessible to potential users.

Keywords: Estimation; Choice model; Competitive Structure (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:17:y:1998:i:2:p:170-178

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