—Research and the Motion Picture Industry

Charles B. Weinberg ()
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Charles B. Weinberg: Sauder School of Business, University of British Columbia, 2053 Main Mall, Vancouver, British Columbia, V6T 1Z2 Canada

Marketing Science, 2006, vol. 25, issue 6, 667-669

Abstract: The motion picture industry features challenging management problems and appealing research opportunities. Based on research findings, three challenges for managers are the need to (1) view movies as just one part of the product line, (2) consider the evolution of the first-run exhibition channel, and (3) take a global perspective in decision making. For researchers, the motion picture industry is a data-intensive natural laboratory that allows for empirical testing of important research questions. The study of competitive dynamics and contractual issues are highlighted as topics of particular relevance.

Keywords: motion picture industry; entertainment industry; applications (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:25:y:2006:i:6:p:667-669

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