—The Implications of “Big M” Marketing for Modeling Service and Relationships
Marketing Science, 2006, vol. 25, issue 6, 584-586
No abstract available.
References: View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:25:y:2006:i:6:p:584-586
Access Statistics for this article
More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().