—Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts

Liyuan Wei ()
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Liyuan Wei: Department of Marketing, City University of Hong Kong, G7353, 7/F, Green Zone, Academic Building, 83 Tat Chee Avenue, Kowloon Tong, Hong Kong

Marketing Science, 2006, vol. 25, issue 6, 678-680

Abstract: No abstract available.

Keywords: motion pictures; contact theory; talent compensation contracts; profit participation (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

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