—Motion Pictures: Consumers, Channels, and Intuition

Berend Wierenga ()
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Berend Wierenga: RSM Erasmus University, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands

Marketing Science, 2006, vol. 25, issue 6, 674-677

Abstract: No abstract available.

Keywords: movies; consumer choice models; marketing channels; models and intuition (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (9)

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