—Commentary on Structural Modeling in Marketing: Review and Assessment

Tat Y. Chan ()
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Tat Y. Chan: John M. Olin School of Business, Washington University, St. Louis, Missouri 63130

Marketing Science, 2006, vol. 25, issue 6, 633-634

Abstract: Chintagunta, Erdem, Rossi, and Wedel (2006) (CERW) discuss many different issues related to the use of structural models in marketing. They use examples of structural models that involve both consumer demand and supply-side competition to provide a critical assessment of the strengths and weaknesses of structural modeling and its future in marketing. While they have done a very nice job, the purpose of this commentary is to provide additional discussion of the three issues raised in their paper.

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:25:y:2006:i:6:p:633-634

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