—Research Opportunities at the Movies

Robert E. Krider ()
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Robert E. Krider: Faculty of Business Administration, Simon Fraser University, 8888 University Drive, Burnaby, British Columbia, Canada V5A 1S6

Marketing Science, 2006, vol. 25, issue 6, 662-664

Abstract: No abstract available.

Keywords: motion pictures; new product research; product placement (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (2)

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